Date: Tue, 18 Aug 1998 09:47:51 -0400
From: Jeanne G Pocius <>
Subject: Re: Delete now: the usual Monette stuff

Hi, there...

        I suspect you'll find much the same attention to marketing techniques in any of the high-end brand products on the market today, be they jeans, perfume, cosmetics, cars, or whatever....

        Monette justifies his pricing based on his alleged research into design, and the efforts he puts into making joints smooth at
welding points....
        But other manufacturers follow much the same process AND finish the surfaces on their instruments, some to jewelers quality levels(witness Calicchio), and at fractions of the cost Monette charges....

        Do his horns play easier?  I don't think so, and neither do many other crossover players in the professional world....There is a principal called *cognitive dissonance* which is probably the most logical explanation for the fervor of Monette owners(this is, in simplest terms, a manifestation of the rationalization which occurs in the minds of people who try to convince themSELVES that they've made the right decision....and it happens with all sorts of purchases...)

        Hope this helps you to better understand the hype...

> "k" [k_frew@HOTMAIL.COM] wrote:
>         >can anyone explain the relationship of monette's pricetags
>         >to the fascination of monette's equipment?
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Take Care!